While trading conditions in key markets are far from ideal, leading liqueur brands are stepping up their focus on travel retail, as Joe Bates reports

US: Southern Comfort has launched a new ad campaign.  “Whatever’s Comfortable,” has launched digitally via Southern Comfort’s online communities on Facebook and YouTube. 

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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